PonyRide

NorthRidge Church Spring 2013

NRCB_01.jpg

Just a quick look into what a weekend shooting lifestyle images for NorthRidge Church looks like. Lots of families, lots of laughs, lots of adventures across Detroit, and plenty of images to be used in upcoming brochures and on their website. I love it. This was the very first shoot that I got to utilize our brand new studio space along the incredible Detroit riverfront as well. I'd say it worked out nicely.

NRCB_02.jpg
NRCB_03.jpg
NRCB_04.jpg
NRCB_05.jpg
NRCB_06.jpg
NRCB_07.jpg
NRCB_08.jpg
NRCB_09.jpg
NRCB_10.jpg
NRCB_11.jpg
NRCB_12.jpg
NRCB_13.jpg
NRCB_14.jpg
NRCB_15.jpg
NRCB_16.jpg
NRCB_17.jpg
NRCB_18.jpg
NRCB_19.jpg
NRCB_20.jpg
NRCB_21.jpg
NRCB_22.jpg
NRCB_23.jpg
NRCB_24.jpg
NRCB_25.jpg
NRCB_26.jpg
NRCB_27.jpg
NRCB_28.jpg
NRCB_29.jpg
NRCB_30.jpg
NRCB_31.jpg
NRCB_32.jpg
NRCB_33.jpg
NRCB_34.jpg
NRCB_35.jpg
NRCB_36.jpg
NRCB_37.jpg
NRCB_38.jpg
NRCB_39.jpg
NRCB_40.jpg
NRCB_41.jpg
NRCB_42.jpg
NRCB_43.jpg
NRCB_44.jpg
NRCB_45.jpg
NRCB_46.jpg
NRCB_47.jpg
NRCB_48.jpg
NRCB_49.jpg
NRCB_50.jpg
NRCB_52.jpg
NRCB_51.jpg
NRCB_53.jpg
NRCB_54.jpg
NRCB_55.jpg
NRCB_56.jpg
NRCB_57.jpg
NRCB_58.jpg
NRCB_59.jpg
NRCB_60.jpg
NRCB_61.jpg
NRCB_62.jpg
NRCB_64.jpg
NRCB_63.jpg
NRCB_65.jpg
NRCB_66.jpg
NRCB_67.jpg
NRCB_68.jpg
NRCB_69.jpg
NRCB_70.jpg
NRCB_71.jpg
NRCB_72.jpg
NRCB_73.jpg
NRCB_74.jpg
NRCB_75.jpg
NRCB_76.jpg
NRCB_77.jpg
NRCB_78.jpg
NRCB_79.jpg
NRCB_80.jpg
NRCB_81.jpg
NRCB_82.jpg
NRCB_83.jpg
NRCB_84.jpg
NRCB_85.jpg
NRCB_86.jpg

Detroit Denim Co.

A few months back, MammothReach had the opportunity to work with an amazing new client out of Detroit, called Detroit Denim Co. We were commissioned to create an entire online identity for this new startup that was making the commitment to making incredible, selvedge denim jeans and leather goods, all within the city of Detroit using 100% US-Sourced materials. The mission of this company was inspiring, and we are so stoked to play just a small part in it. Everything from branding, to the website, to all of the photos were accomplished in just a matter of months. Since launch, Detroit Denim Co. and owner Eric Yelsma have seen tremendous growth as they expand to stores and online sales not only within Michigan, but across the country as well. I was tasked with documenting everything about the process. From sketching and designing, to stitching and piecing together, to stamping the final patch on the back of the jeans. All done in a way that tells a story. This isn't another big-box retailer or products that are pieced together by robots; each pair of these jeans and every bag that comes out of their little factory in Corktown Detroit is handmade with incredible craftsmanship and needed to be documented as such. The products were all shot on the floor of the factory using natural light and the images for Detroit Denim's very first lookbook were all taken within 5 minutes of there. It's an incredible feeling to be a part of something like this. Something that is more than just dollars or pumping out products or selling the most jeans. It's about the process, it's about the city of Detroit and it's people, and it's about the love of the craft.

The Shop.

DDB_01.jpg
DDB_02.jpg
DDB_03.jpg
DDB_04.jpg
DDB_05.jpg
DDB_06.jpg
DDB_07.jpg
DDB_08.jpg
DDB_09.jpg
DDB_10.jpg
DDB_11.jpg
DDB_12.jpg
DDB_13.jpg
DDB_14.jpg
DDB_15.jpg
DDB_16.jpg
DDB_17.jpg
DDB_18.jpg
DDB_19.jpg
DDB_20.jpg
DDB_21.jpg
DDB_22.jpg
DDB_23.jpg
DDB_24.jpg
DDB_25.jpg
DDB_26.jpg

The Products.

DDB_27.jpg
DDB_28.jpg
DDB_29.jpg
DDB_30.jpg
DDB_31.jpg
DDB_32.jpg
DDB_33.jpg
DDB_34.jpg
DDB_35.jpg
DDB_36.jpg
DDB_37.jpg
DDB_38.jpg
DDB_39.jpg
DDB_40.jpg

The Lifestyle.

DDB_41.jpg
DDB_42.jpg
DDB_43.jpg
DDB_44.jpg
DDB_45.jpg
DDB_46.jpg
DDB_47.jpg
DDB_48.jpg
DDB_49.jpg
DDB_50.jpg
DDB_51.jpg
DDB_52.jpg
DDB_53.jpg
DDB_54.jpg
DDB_55.jpg
DDB_56.jpg
DDB_57.jpg
DDB_58.jpg
DDB_59.jpg
DDB_60.jpg
DDB_61.jpg
DDB_62.jpg
DDB_63.jpg
DDB_64.jpg
DDB_65.jpg
DDB_66.jpg
DDB_67.jpg
DDB_68.jpg
DDB_69.jpg
DDB_70.jpg

Following the launch we were lucky enough to be recognized by one of our favorite companies on the web, Visual Supply Co. They did a short write-up and interview with Eric and MammothReach about the process behind the website and the images that coincided. You can read more about that here.

DDB_71.png